Innovative Tools

Having recently seen a series of ads in a small market, I was left wondering what sort of response the advertisers were receiving from those ads.  To be frank, these ads left little to the imagination simply because little effort was being given in how to market small business.  During the best of times it's vital to market your product.  When the economy takes a dip, as it always does, it's important to have a marketing program already in place.  The savvy business owner has a creative guru - you know, the product marketing services guy or gal, the commercial photographer and/or graphic designer - at his/her beck and call.  We've all seen the results of their union:  an ongoing ad campaign, highly competitive, solid in visual impact, proper placement in a chosen medium, implied promotional concepts, and a solid understanding of where their business is headed.  They understand market demand and they understand the importance of company image.  They keep a watchful eye on their competition.  Those small business owners who try to play catch-up on a shoestring budget are faced with a dreadful uphill battle.